Clarity before decoration
The strongest visual decisions begin with a precise idea: what the brand stands for, who it needs to reach and what it should make people feel.
About the studio
Rx Design is the independent studio of Ruxandra Soimaru, creating distinctive visual systems for brands that care how they are understood and remembered.
Rx Design works at the point where strategic thinking meets visual expression. The aim is not simply to make things look polished, but to find the idea that makes a brand feel specific, credible and unmistakably itself.
Working independently keeps the process close and considered. The same perspective carries from early direction through the identity, campaign, packaging or digital experience that people finally encounter.
The strongest visual decisions begin with a precise idea: what the brand stands for, who it needs to reach and what it should make people feel.
A good identity does more than produce a memorable moment. It creates a flexible language that stays recognisable across formats and over time.
Direct conversation keeps the work focused. Ideas are shared early, decisions are explained clearly and every stage moves toward the same goal.
Remagen · Germany
Projects are shaped through direct, focused collaboration and can span identity, campaigns, editorial, web, packaging and print—individually or as one connected system.
Ready to work together?